ABOVE: Heritage Country Meats’ retail store is located along State Highway 89 at its intersection with County Highway W, between Fort Atkinson and Jefferson.
ABOVE: Gene and Mary Frohmader of Fort Atkinson view the meat counter. In the background is employee Lisa Patefield.
ABOVE: Memorabilia from the former Schroedl’s Country Market, Jefferson; Healthway Dairy, Fort Atkinson; and Stoppenbach Meats, Jefferson, are displayed at the retail store.
ABOVE: Shown here, meat-cutter Andrew Leati prepares a tray of steaks for the meat case.
ABOVE: Heritage Country Meats’ retail store is located along State Highway 89 at its intersection with County Highway W, between Fort Atkinson and Jefferson.
ABOVE: Gene and Mary Frohmader of Fort Atkinson view the meat counter. In the background is employee Lisa Patefield.
ABOVE: Memorabilia from the former Schroedl’s Country Market, Jefferson; Healthway Dairy, Fort Atkinson; and Stoppenbach Meats, Jefferson, are displayed at the retail store.
ABOVE: Shown here, meat-cutter Andrew Leati prepares a tray of steaks for the meat case.
JEFFERSON — Heritage Country Meats, a new retail meat market and custom processor, has opened in Jefferson County.
The market is located at N3705 State Highway 89 at its intersection with County Highway W, just southwest of Jefferson.
In early 2021, a group of investors with local ties purchased the property, which for decades was home to Schroedl’s Country Market.
“I can’t believe how much excitement there has been about us opening,” said Fort Atkinson native Jake Barbian, Heritage Country Meats’ retail store manager. “It’s been amazing.”
Barbian said that the store’s focus, of course, is its fresh-cut meat.
“We’re very, very lucky because all of our beef and pork is being provided by local producers who also happen to be in our ownership group,” he said. “We process it all here in our USDA facility and then we bring it right into the retail store for our customers.”
Customers also may purchase frozen products such as beef stew, roasts and hamburger, all at a 10% discount.
Barbian, a 2006 Fort Atkinson High School graduate with a background in the retail meat industry, said it won’t be too long before sausage products join the meat case.
“We plan to make all of our own fresh sausages: brats, kielbasas, Italians, breakfast sausage,” he said, adding that smoked products such as snacksticks, jerky and summer sausage also are on tap.
Barbian said that, like Schroedl’s, Heritage Country Meats offers custom cutting.
The retail market also features a variety of other products, many locally sourced. Among them are Kettle Moraine Honey from Whitewater; dilly beans, soups and sauces made by Bushel and Peck’s in Beloit; and cheese from Hoard’s Dairyman Farm Creamery in Fort Atkinson.
In addition, it sells popular and craft beers and sodas; whiskey, brandy, vodka and wine. Again, many are produced in Wisconsin.
Heritage Country Meats’ dedication to “local” also can be seen in some of its décor. Not only is the business using much of Schroedl’s former equipment, but one shelf displays Schroedl’s milk cartons, milk crates and paper hats; packaging from Stoppenbach Meats in Jefferson; and a milk bottle from Healthway Dairy in Fort Atkinson.
Heritage Country Meats’ current store hours are 10 a.m. to 6 p.m. Tuesday through Friday, and 9 a.m. to 2 p.m. on Saturday.
Handicapped parking and an entrance ramp are located on the west side of the building.
For more information on custom processing or the retail store, visit www.heritagecountrymeats.com, email info@heritagecountrymeats.com or call (920) 675-9064.
Follow the market on Facebook at https://www.facebook.com/HeritageCountryMeatsWI.
Your comment has been submitted.
There was a problem reporting this.
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language. PLEASE TURN OFF YOUR CAPS LOCK. Don't Threaten. Threats of harming another person will not be tolerated. Be Truthful. Don't knowingly lie about anyone or anything. Be Nice. No racism, sexism or any sort of -ism that is degrading to another person. Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts. Share with Us. We'd love to hear eyewitness accounts, the history behind an article.
Want to receive daily sports alerts? Sign up today!
Want to receive our daily news? Sign up today!
Your account has been registered, and you are now logged in.
Check your email for details.
Invalid password or account does not exist
Submitting this form below will send a message to your email with a link to change your password.
An email message containing instructions on how to reset your password has been sent to the e-mail address listed on your account.
Your purchase was successful, and you are now logged in.
A receipt was sent to your email.